Finans
sadakat karti
İngilizce: fidelity card
Türkçe Tanım
Perakendeciler, finansal kuruluslar veya hizmet saglayicilar tarafindan duzenlenen ve tekrarlanan musteriliige dayali oduller, indirimler veya puan birikimi sunan musteri sadakat kartidir. Finansal hizmetlerde sadakat kartlari musteri elde tutmayi tesvik etmek ve islem hacmini artirmak icin bankacilik urunlerine baglanabilir. Kart kullanimiyla toplanan veriler pazarlama analitigi ve musteri iliskileri yonetimi icin degerli icegorular saglar.
English Definition
A customer loyalty card issued by retailers, financial institutions, or service providers that offers rewards, discounts, or points accumulation based on repeat patronage. In financial services, fidelity cards may be linked to banking products to encourage customer retention and increase transaction volumes. The data collected through card usage provides valuable insights for marketing analytics and customer relationship management.