Finans
odakli perakendeci
İngilizce: focused retailer
Türkçe Tanım
Genis bir urun yelpazesi sunmak yerine belirli bir urun kategorisi, pazar nisi veya musteri segmentine yogunlasan perakende isletmesidir. Odakli perakendeciler rekabet avantaji elde etmek icin sectikleri alanda derin uzmanlik ve guclu marka kimligi gelistirir. Uzmanlasmis envanterleri ve hedefli pazarlama stratejileri genellikle genel perakendecilere kiyasla birim basina daha yuksek marjlar saglar.
English Definition
A retail business that concentrates on a specific product category, market niche, or customer segment rather than offering a broad range of merchandise. Focused retailers develop deep expertise and strong brand identity within their chosen domain to achieve competitive advantage. Their specialised inventory and targeted marketing strategies typically yield higher margins per unit than general merchandise retailers.