Finans
Agresif satis
İngilizce: hard selling
Türkçe Tanım
Potansiyel alicilara bir islemi hizla kapatmalari icin israrci baski uygulayan agresif bir satis tekngidir. Finansal hizmetlerde yatirim urunleri veya sigorta policelerinin agresif satisi, duzenleyici denetime ve tuketici koruma kurallarina tabidir. Cogu ulkedeki duzenleyici kurumlar, yuksek basincli satis taktikleri yoluyla yanlis satisi onlemek icin uygunluk gereklilikleri belirlmistir.
English Definition
An aggressive sales technique that applies persistent pressure on potential buyers to close a transaction quickly. In financial services, hard selling of investment products or insurance policies is subject to regulatory scrutiny and consumer protection rules. Regulatory bodies in most jurisdictions have established suitability requirements to prevent mis-selling through high-pressure sales tactics.