Finans
Ozel marka
İngilizce: house brand
Türkçe Tanım
Ucuncu taraf ureticinin markasi yerine perakendecinin veya kurumun kendi etiketi altinda pazarlanan bir urun veya hizmettir. Bankacilik ve finansal hizmetlerde ozel marka urunler arasinda kurum tarafindan ozel olarak gelistirilen ve dagitilan tescilli kredi kartlari, sigorta policeleri veya yatirim fonlari yer alabilir. Ozel markalar genellikle dagitimciya daha yuksek marj ve tuketiciye rekabetci fiyatlandirma sunar.
English Definition
A product or service marketed under the retailer's or institution's own label rather than a third-party manufacturer's brand. In banking and financial services, house brand products may include proprietary credit cards, insurance policies, or investment funds developed and distributed exclusively by the institution. House brands typically offer higher margins to the distributor and competitive pricing to the consumer.